The challenge
Build an identity that could represent connection, movement, optimism, and the many possibilities available to young people.
Youth Organization · Brand Identity
Scotland Youth Development Identity
A colorful, people-centered identity created to express connection, possibility, and positive youth development.
Explore the storyThe project
Designed around
what matters.
A flexible brand suite centered on linked human forms, an energetic color system, and adaptable logo variations.
Creative direction
A flexible brand suite centered on linked human forms, an energetic color system, and adaptable logo variations.
The outcome
A recognizable visual identity ready to work across programs, print, social media, events, and community outreach.
What we delivered
Brand strategyLogo designVisual identity systemBrand applications
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